Agency Leadership Decoded: Publicis Groupe Indonesia’s Sony Nichani on nurturing collaboration through authenticity
Top Story: Jaslin Goh on boosting foodpanda’s q-commerce marketing capabilities as VP of marketing
Top Story: Behind the scenes of STB’s global OOH campaign with BBH Singapore, The Shophouse @ Publicis
Google delays third-party cookie deprecation–again: here’s what APAC industry leaders are saying
MARKETECH APAC kicks off ‘E-Commerce Marketing Series’ in Malaysia, sparking discussion on the future of e-commerce
Trending
Tilt appoints Karn Singh as new group creative director, announces new technology partnerships
Top marketing leaders in APAC join first line up of jury panel for MARKETECH APAC’s Marketing Technology Awards 2024
foodpanda, The Trade Desk partner up to provide brands with data-driven retail media solutions
Partner Articles
What’s NEXT: The programmatic supply chain for 2024
It’s time to activate your new programmatic supply chain
The 7-week travel campaign: How AirAsia tapped programmatic DOOH to encourage travel during peak season
Recent Articles
- Wall Street Journal relocates Asia HQ to Singaporeby Teddy Cambosa
- Chinabank’s latest brand revamp aims to capture younger clients by Gian Japsay
- WE! Interactive collaborates with Partipost to enhance social media and marketing servicesby Brandon Yulolo
- Ellie Brocklehurst named as chief marketing officer of TBWA\Asiaby Teddy Cambosa
- Samsung connects people through technology in latest campaign with Singtel by Brandon Yulolo
- Talkspace reveals fresh identity on Mental Health Awareness Month via Kotoby Brandon Yulolo
Marketing
Wall Street Journal relocates Asia HQ to Singapore
Chinabank’s latest brand revamp aims to capture younger clients
WE! Interactive collaborates with Partipost to enhance social media and marketing services
Ellie Brocklehurst named as chief marketing officer of TBWA\Asia
Samsung connects people through technology in latest campaign with Singtel
Talkspace reveals fresh identity on Mental Health Awareness Month via Koto
Technology
CleverTap launches ‘Clever.AI’ to improve customer engagement using AI integration
Adzymic partners with Adelaide to elevate attention metrics within Adzymic Premium Exchange
How smarter workflows and AI are revolutionising customer engagement in 2024
8 in 10 Singaporean businesses have evolved significantly in the past 4 years amidst emerging trends: report
ADA unveils AI copilot suite to redefine enterprise marketing, commerce functions
Google delays third-party cookie deprecation–again: here’s what APAC industry leaders are saying
Platforms
Weekly podcast listenership hits 17m in the Philippines; comedy emerges as top genre
New survey indicates rise of piracy across social media, messaging channels in APAC
Universal Music Group, TikTok settle royalty dispute with new licensing agreement
IAS announces first-to-market integration with Roblox
McDonald’s Korea sparks conversation on caregiver needs in new campaign with Leo Burnett Korea
Viddsee welcomes Ricky Ow to board of directors, aimed at elevating entertainment platform’s strategic vision
SME
Jollibee teams up with DTI to promote growth of Filipino MSMEs
GrabAds’ marketing platform now available on mobile to boost sales for SMEs in SEA
Martech firm OpenMinds Group collaborates with Asia Pacific University to launch student-led creative service
EnterpriseSG, IMDA launch GenAI sandbox dedicated for SMEs
PLDT and Smart partner with PPSA to provide digital upskilling initiatives for Filipino coops and MSMEs
Khazanah, CGC Digital empower MSMEs’ financial accessibility with Funding Societies investment
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MARKETECH APAC Podcast
Your Ultimate Source for Marketing and Tech Insights Straight from the Industry Leaders!
Southeast Asia
Wall Street Journal relocates Asia HQ to Singapore
Chinabank’s latest brand revamp aims to capture younger clients
WE! Interactive collaborates with Partipost to enhance social media and marketing services
Samsung connects people through technology in latest campaign with Singtel
East Asia
McDonald’s Korea sparks conversation on caregiver needs in new campaign with Leo Burnett Korea
Singaporean omnichannel secondhand fashion destination REFASH announces expansion to HK
LUX celebrates 100th anniversary by empowering Chinese women through new inclusive identities
OpenAI opens first office in Asia at Tokyo, introduces GPT-4 custom model for Japanese language
ANZ
Clemenger BBDO names Adrián Flores as chief creative officer
Houston ramps up creative team with two senior appointments
Suntory BOSS Coffee fuels ambition in new campaign with It’s Friday
Nexxen partners with VIDAA to enhance advertising solutions in Australia with launch of TV intelligence suite
South Asia
CleverTap launches ‘Clever.AI’ to improve customer engagement using AI integration
Michelle Wong on recent Pizza Hut appointment, visionary plans for brand innovation
Gulf Oil puts the spotlight on the fans in latest campaign with cricket team Chennai Super Kings
Sony Pictures Networks India to air all Formula E races as part of new three-year media deal
APAC
Ellie Brocklehurst named as chief marketing officer of TBWA\Asia
New survey indicates rise of piracy across social media, messaging channels in APAC
The top digital marketing trends marketers should look out for in 2024
Adzymic partners with Adelaide to elevate attention metrics within Adzymic Premium Exchange
Global
Talkspace reveals fresh identity on Mental Health Awareness Month via Koto
Freshworks names Dennis Woodside as new chief executive officer, president
Universal Music Group, TikTok settle royalty dispute with new licensing agreement
IAS announces first-to-market integration with Roblox
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Chirag Desai, Head of IT Digital Solutions, The Hong Kong Jockey Club
In our third episode of What’s NEXT 2023 Interview series, we sat with Chirag to talk about how the brand evolved throughout its digital experience journey.
Preetham Nadig, Head of Product & Engineering, Digital & Data Solutions, Zuellig Pharma
In our next instalment of the What’s NEXT 2023 Interview Series, Preetham shared Zuellig Pharma’s meaningful digital transformation journey amidst the pandemic.
JJ Eastwood, Managing Director, Carousell Media Group
In this episode of What’s NEXT 2023 Interview Series, JJ discussed the growth of CMG and the benefits of advertising on the many different channels available to marketers through retail media networks.
What’s NEXT 2023: Metaverse Marketing Activations in APAC Webinar
Exploring the metaverse and its vast opportunities, the webinar also welcomed some of the industry’s brightest minds from Accenture Song, HSBC, Talkwalker, and Virtue Worldwide to discuss the challenges, opportunities, what consumers are saying, and what’s NEXT in 2023 for metaverse marketing activations.